American tech giant Google is capitalising on the latest breakthroughs in artificial intelligence-powered large language models (LLMs) like ChatGPT to revolutionise search engine marketing (SEM), and has now set its sights on small businesses in Africa.

With its new product, Gemini, which is seemingly positioned as a competitor to OpenAI’s GPT-4 (an improvement of ChatGPT or GPT-3), Google is tapping into the power of AI to change how businesses use its search engine to market themselves online.

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